For all orders exceeding a value of 100USD shipping is offered for free.

Returns will be accepted for up to 10 days of Customer’s receipt or tracking number on unworn items. You, as a Customer, are obliged to inform us via email before you return the item.

Otherwise, standard shipping charges apply. Check out our delivery Terms & Conditions for more details.

9 gorgeous shades in matte, shimmer and sparkle finishes for endless options.

Paraben, Sulfate, Phthalate & Cruelty Free

PRIDEFUL is a new brand born from the desire to effect change and inspire inclusion. Our products are gender non-specific as PRIDEFUL’s mission is to cater to the individual, with both pride and purpose.

For the launch of PRIDEFUL we are proud to partner with The Matthew Shepard Foundation. Matthew was a young gay man who was murdered in 1998 and the foundation in his name works tirelessly to ERASE HATE. Jointly we are looking to ERASE HATE and PAINT LOVE WITH PRIDEFUL. We here at PRIDEFUL feel that the only way to effect real change is by visibility and acceptance.